FEATURED WORK

FreshFeelz

Client FreshFeelz

Role UI/UX Designer, Visual Designer

Disciplines Brand, Website, Mobile, Newsletter

My Approach Simplified the customer journey from discovering services to booking appointments, while creating a fresh and premium digital experience.

About FreshFeelz

FreshFeelz is an Australian health and beauty booking platform connecting customers with salons, wellness providers and beauty professionals.

The project focused on creating a smooth booking experience across website, mobile and customer communications.

A clean and contemporary visual direction created to communicate beauty, wellness and effortless confidence.

The identity was adapted across digital touchpoints while maintaining a polished and recognisable visual language.

Designed a streamlined booking journey that helps customers discover services, explore providers and book with confidence.

Created a mobile experience that makes discovering services, managing appointments and staying connected easier.

Designed branded email experiences to communicate offers, rewards and useful information while keeping customers engaged.

Brand, website, mobile and email were brought together to create a consistent experience throughout the customer journey.